A product is the heart of a compnay. Colgate-Plamolive's heart is mainly the toothpaste they sell. Colgate's toothpaste would be considered as a specialty product because most people buy it because thier doctor recommended it or because it specializes in what they need. Colgate's products are majorly consumer products manufactured to satisfy a customers needs. With all the different products Colgate-Palmolive manufacture, they can be classified as a product mix. A product mix is a mix of products sold by one company. For example, Colgate-Palmolive sell oral products, personal care products, home products, and even pet nutrition products. These products include toothpaste, toothbrushes, wisp, deordorant, soap, body wash, detergents, cleaning products, dog food and even dog toothbrushes along with toothpaste.
Colgate's branding name is known to almost everyone in the entire world. Colgate-Palmolive is one of the most successful companies in the world because it is trusted by many people to work. Colgate has gained a great loyalty with many of their consumers. They hold a strong brand equity because I persoanlly, value all of Colgate-Palmolive products and continue to purchase them over the years.