Sunday, October 31, 2010

Week 9- Sales Promotion and Personal Selling

Colgate is known for all its advertising techniques through out the world. Their sales promotions are very famous because everyone knows about Colgate and its main purpose of selling. Colgate practices a lot of relationship selling because they make specific products targeted to specific people for a certain cause or personal problems that a consumer might have but they also have a general target market where everyone is targeted.Colgate generates a great sales lead because as I might have mentioned before, Colgate's products are proven to be #1 toothpaste reccomended by doctors and approved by the FDA so this allows consumers to gain confidence and be secure about the products they purchase. Colgate has an intangible relationship with their customers because by their advertising and marketing skills they have the ability to capture thier customers. Just by looking at their total over view of sales you will know that Colgate is successful because customers keep coming back for more. Colgate also offers many premiums. You can walk into any store like Target, Walgreens, Walmart, Kmart, Rite Aide or any small neighborhood store and notice that many Colgate products offer like a small travel size toothpaste or tooth brush along with the toothpaste free of charge.

Sunday, October 24, 2010

Week 8- Advertising & Public Relations

Colgate-Palmolive is generally associated with toothpaste and soap but they also have other products such as pet food, deodorants, fabric softeners, household cleaners and detergents. Brands include Ajax, Speed Stick, Mennen and Hill's Science Diet. Colgate is the world's #1 toothpaste and toothbrush brand while Palmolive soap is the third largest soap brand. Colgate-Palmolive is truly international, deriving 75% of its sales outside the US. Advertising Age estimated global measured advertising expenditure of $1.1 billion in 2008, making Colgate the world's #36 advertiser.

Tuesday, October 19, 2010

Week 7- Retailing

Colgate retailing is very important because a Colgate consumer can practically purchase Colgate Total or any Colgate toothpaste in almost any nearby store in NYC and in many other places all over the world. Colgate being the number one toothpaste guaranteed and proven to work better than most toothpaste makes them very popular. Colgate consumers can buy toothpaste at a grocery store, whole sale store or any supermarket. The level of service for a consumer is high because if you would go into Target you would see that the toothpaste section has all the Colgate toothpastes are separate from the others so that people can see the variety of Colgate's toothpaste. For the majority, it meets the customers satisfaction because they would always find their product. Colgate toothpaste ranges from $2 to $4 making it affordable for most people especially because it is proven to be worth what it costs. Retailing is very important and very big all over the world. Colgate has developed global commercial selling principles that apply to their relationships with customers. Colgate is strengthening its retail trade partnership through shopper marketing initiatives. Those marketing programs are developed and executed in partnership with their retail consumers. A majority of Colgate's sales come from small neighborhood stores. Colgate shoppers are considered smart shoppers.

Monday, October 11, 2010

Week 6- Importance of Understanding Consumer Behavior

For Colgate, consumer behavior is very important. Colgate knows that there are many people out there that have many problems with their teeth such as plaques, bad breath, gingivitis and cavities. Colgate does their research and know that people need a toothpaste to fight against germs and all that i have mentioned. Colgate also understands that consumer decision making is very important thats why they market thier products especially toothpaste to be the #1 doctor's approved and FDA approved recommended toothpaste. They do this so that consumers are aware that the product is good and authentic. Colgate knows they get a positive evalution from consumers because once they finish their product to go out for more. Colgate knows that there are certain things that do not work for everyone so they take their product and change it a little bit by adding or deducting a certain taste to the product so that it can meet the consumers needs. Consumers word of mouth expands the sales production of a product specifically Colgate because everyone wants a fresh clean smile. Its easy for a Colgate consumer to make a decision based on their routine because if the consumer knows the product is good, they will continue to purchase it. Now Colgate Total has been marketing that this toothpaste fights germs for 12 hours after you brush your teeth and they know that most consumers would like that. Research shows that regular toothpaste wouldnt do this. Marketing strategies like that keep consumers satisfied and keeps them going back. Famous rap star Lil Wayne has over $150,000 worth of diamonds in his grill. To protect his investment he brushes his teeth after lunch and dinner with Colgate toothpaste.

Sunday, October 3, 2010

Week 5- Global Marketing

Colgate is so diverse they have over 30,000 people from countries all around the world. There are many career opportunities available for people with diverse knowledge and backgrounds. Their Supplier Diversity team encourages relationships with minority-owned and women-owned businesses that meet or exceed expectations for quality, speed, innovations and cost effectiveness. Through numerous efforts, educational and cultural programs have been established benefiting and empowering families accross the globe. "Bright Smiles, Bright Futures" is a program that promotes oral health education and prevention to understand children around the world. They distribute videos, story books, software and interactive activities to millions each year. Colgate's global marketing has been strongly recognized all over the world. To honor their success, they are advertised in magazines, newspapers and other foundations in other countries. For example, in Italy, it was advertised as a "Best Companies to Work For" and in the United Kingdom it was said that it is "Best North American Company in the UK Market." At Colgate they understand that each globale market has its own unique purchasing preferences. Recent U.S. Census data confirms that Hispanic-American , African-American, and Asian-American markets are the fastest growing consumer markets in both numbers and purchasing power.