Sunday, October 31, 2010
Sunday, October 24, 2010
Colgate-Palmolive is generally associated with toothpaste and soap but they also have other products such as pet food, deodorants, fabric softeners, household cleaners and detergents. Brands include Ajax, Speed Stick, Mennen and Hill's Science Diet. Colgate is the world's #1 toothpaste and toothbrush brand while Palmolive soap is the third largest soap brand. Colgate-Palmolive is truly international, deriving 75% of its sales outside the US. Advertising Age estimated global measured advertising expenditure of $1.1 billion in 2008, making Colgate the world's #36 advertiser.
Tuesday, October 19, 2010
Colgate retailing is very important because a Colgate consumer can practically purchase Colgate Total or any Colgate toothpaste in almost any nearby store in NYC and in many other places all over the world. Colgate being the number one toothpaste guaranteed and proven to work better than most toothpaste makes them very popular. Colgate consumers can buy toothpaste at a grocery store, whole sale store or any supermarket. The level of service for a consumer is high because if you would go into Target you would see that the toothpaste section has all the Colgate toothpastes are separate from the others so that people can see the variety of Colgate's toothpaste. For the majority, it meets the customers satisfaction because they would always find their product. Colgate toothpaste ranges from $2 to $4 making it affordable for most people especially because it is proven to be worth what it costs. Retailing is very important and very big all over the world. Colgate has developed global commercial selling principles that apply to their relationships with customers. Colgate is strengthening its retail trade partnership through shopper marketing initiatives. Those marketing programs are developed and executed in partnership with their retail consumers. A majority of Colgate's sales come from small neighborhood stores. Colgate shoppers are considered smart shoppers.
Monday, October 11, 2010
For Colgate, consumer behavior is very important. Colgate knows that there are many people out there that have many problems with their teeth such as plaques, bad breath, gingivitis and cavities. Colgate does their research and know that people need a toothpaste to fight against germs and all that i have mentioned. Colgate also understands that consumer decision making is very important thats why they market thier products especially toothpaste to be the #1 doctor's approved and FDA approved recommended toothpaste. They do this so that consumers are aware that the product is good and authentic. Colgate knows they get a positive evalution from consumers because once they finish their product to go out for more. Colgate knows that there are certain things that do not work for everyone so they take their product and change it a little bit by adding or deducting a certain taste to the product so that it can meet the consumers needs. Consumers word of mouth expands the sales production of a product specifically Colgate because everyone wants a fresh clean smile. Its easy for a Colgate consumer to make a decision based on their routine because if the consumer knows the product is good, they will continue to purchase it. Now Colgate Total has been marketing that this toothpaste fights germs for 12 hours after you brush your teeth and they know that most consumers would like that. Research shows that regular toothpaste wouldnt do this. Marketing strategies like that keep consumers satisfied and keeps them going back. Famous rap star Lil Wayne has over $150,000 worth of diamonds in his grill. To protect his investment he brushes his teeth after lunch and dinner with Colgate toothpaste.
Sunday, October 3, 2010
Bright Smiles, Bright Futures" is a program that promotes oral health education and prevention to understand children around the world. They distribute videos, story books, software and interactive activities to millions each year. Colgate's global marketing has been strongly recognized all over the world. To honor their success, they are advertised in magazines, newspapers and other foundations in other countries. For example, in Italy, it was advertised as a "Best Companies to Work For" and in the United Kingdom it was said that it is "Best North American Company in the UK Market." At Colgate they understand that each globale market has its own unique purchasing preferences. Recent U.S. Census data confirms that Hispanic-American , African-American, and Asian-American markets are the fastest growing consumer markets in both numbers and purchasing power.