Sunday, October 24, 2010
Week 8- Advertising & Public Relations
Colgate-Palmolive is generally associated with toothpaste and soap but they also have other products such as pet food, deodorants, fabric softeners, household cleaners and detergents. Brands include Ajax, Speed Stick, Mennen and Hill's Science Diet. Colgate is the world's #1 toothpaste and toothbrush brand while Palmolive soap is the third largest soap brand. Colgate-Palmolive is truly international, deriving 75% of its sales outside the US. Advertising Age estimated global measured advertising expenditure of $1.1 billion in 2008, making Colgate the world's #36 advertiser.