Sunday, October 3, 2010
Week 5- Global Marketing
Bright Smiles, Bright Futures" is a program that promotes oral health education and prevention to understand children around the world. They distribute videos, story books, software and interactive activities to millions each year. Colgate's global marketing has been strongly recognized all over the world. To honor their success, they are advertised in magazines, newspapers and other foundations in other countries. For example, in Italy, it was advertised as a "Best Companies to Work For" and in the United Kingdom it was said that it is "Best North American Company in the UK Market." At Colgate they understand that each globale market has its own unique purchasing preferences. Recent U.S. Census data confirms that Hispanic-American , African-American, and Asian-American markets are the fastest growing consumer markets in both numbers and purchasing power.