Monday, September 27, 2010

Week 4- Corpoarte Irresponsibility!

On October 5, 1998, the Gillette Company sued Colagte-Palmolive Company for an injunction and damages. Gillettes's lawsuit challenged Colgate's advertising for its new Total Professional toothbrush where Colgate claims that the toothbrush provides "at least 75% of the cleaning benefits of flossing," is "almost flossing and solves the problem" of consumers not having enough time to floss. Gillette claimed that Colgate's advertising is not only false and misleading, but also jeopardizes public health.

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