Chairman, President & Chief Executive Officer Ian Cook says "It's my pleasure to welcome you to the world of Colgate-Palmolive." He also says "Colgate people working together all around the world share a commitment to our three care corporate values: Caring, Global Teamwork and Continuous Improvement." Colgate is a successful business that focuses on achieving growth in the business around the world to maintain a strong company. Colgate believes in innovation and continual improvement of their product line. Colgate Total is definitely recommended by most dentist around the world because it is proven to work. To make consumers more satisfied with the product they came up with different products of Colgate Total such as Enamel Strength, Advanced Whitening, Advanced Clean, Clean Mint, etc. All of these are Colgate Total and work with the same intensions but with different tastes. The Colgate company is aware of their success and know that their consumers like their products so make ways for people to buy more by changing up the toothpaste a little but with more strength to clean your teeth. Colgate Total provides up to 12 hours of germ fighting protection so why wouldn't people be interested in this product. All of the advertising and TV commercials help the growth of each product sell and expand more because Colgate makes people want more clean and whiter teeth.