Week 4- Understanding the External Environment

Colgate has been around for over 100 years. Obviously they're doing something right in listening to their consumers needs. Colgate keeps it's customers interested by targeting mainly everyone by having special products for children and by having other convenient products for adults. They also target adults by making cleaning products. Colgate has a global diversity. Colgate recognizes the different traits, nationality, culture, race and gender. They feel their cultural diversity makes the company more successful. 

In order to keep customers involved, Colgate has an RSS which is known as the Really Simple Syndication. This advanced technology allows marketers to scan blogs and learn about customers opinions and comments. It is a format designed for sharing web content such as headlines. An RSS feed highlights fresh material for you, so you don't have to repeatedly check a site yourself for updates.