Colgate is well recognized for having many product lines and adding changes to existing products. Colgate also launches many new products such as the Wisp! that was released last year. In the year 2000, Colgate-Palmolive announces the introduction of an advanced, new toothpaste to help people suffering with sensitive teeth. The new Colgate Sensitive Maximum Strength toothpaste contains a break through, dual formula technology that delivers maximum strenght relief to soothe sensitive teeth. In 2005 Colgate-Palmolive was focused on a relatively new product attribute that was strong shiny enamel for Luminous smiles. It was a major launch that year.
Not only does Colgate get their product ideas from the professionals that are part of the company itself, but they also get ideas through the public, consumers and followers. Somewhere in the Colgate webpaege you can apply for a patent and be able to submit your ideas or thoughts to better a product. You can also give your feedback on existing products you might or might not like. Colgate-Palmolive launches hundreds of products each year. They also open innovation intermediaries to find ideas. Companies such as Innocentive take the problesm of giant corporate clients and post them as challenges for entreprenuers to solve.