Week 4- Corpoarte Irresponsibility!

On October 5, 1998, the Gillette Company sued Colagte-Palmolive Company for an injunction and damages. Gillettes's lawsuit challenged Colgate's advertising for its new Total Professional toothbrush where Colgate claims that the toothbrush provides "at least 75% of the cleaning benefits of flossing," is "almost flossing and solves the problem" of consumers not having enough time to floss. Gillette claimed that Colgate's advertising is not only false and misleading, but also jeopardizes public health.

Week 4- Understanding the External Environment

Colgate has been around for over 100 years. Obviously they're doing something right in listening to their consumers needs. Colgate keeps it's customers interested by targeting mainly everyone by having special products for children and by having other convenient products for adults. They also target adults by making cleaning products. Colgate has a global diversity. Colgate recognizes the different traits, nationality, culture, race and gender. They feel their cultural diversity makes the company more successful. 

In order to keep customers involved, Colgate has an RSS which is known as the Really Simple Syndication. This advanced technology allows marketers to scan blogs and learn about customers opinions and comments. It is a format designed for sharing web content such as headlines. An RSS feed highlights fresh material for you, so you don't have to repeatedly check a site yourself for updates.

Country of Origin

Jacket- H&M                                       Socks - Hanes

Shirt   - H&M                                       Underwear- Victoria Secret

Tights - Forever 21                                Bra - Victoria Secret

Week 3- Ethics & Social Responsibilities!

Colgate builds it's morals mainly from experience and from the Colgate people and consumers they come across. The company cares about people: Colgate people, customers, shareholders, and business partners. Colgate is committed to act with compassion, integrity, honesty, and high ethics in all situations. They listen with respect to others and to value differences. They have stood by their morals and have kept the value of a few products including the Colgate toothpaste. They have made adjustments since 1896 until today 2010.

1896 V.S. 2010

1896

2010

At Colgate, reducing their environmental impacts is an important part of our commitment to respecting the world around them. They have set global goals to improve their water use, and energy use efficiency and to reduce the carbon emissions and waste water contaminants associated with our operations. Colgate reduced energy use per unit of production by over 21% from 2002 to 2009. From 2002 to 2009, Colgate reduced carbon emissions per ton of product by over 22%. Colgate's water use per ton of production decreased by over 40% from 2002 to 2009. Their strategy is to eliminate, reduce or reuse waste whenever possible.  

Week 2- Continued

To honor HIspanic Heritage month, Colgate proudly announces the return of its scholarship program "Haz la U." High school seniors are encouraged to apply for the opportunity to win a $15,000 educational grant, or one of ten $2,500 additional grants.

Week 2- Strategic Planning

Ian Cook

Chairman, President & Chief Executive Officer Ian Cook says "It's my pleasure to welcome you to the world of Colgate-Palmolive." He also says "Colgate people working together all around the world share a commitment to our three care corporate values: Caring, Global Teamwork and Continuous Improvement." Colgate is a successful business that focuses on achieving growth in the business around the world to maintain a strong company. Colgate believes in innovation and continual improvement of their product line. Colgate Total is definitely recommended by most dentist around the world because it is proven to work. To make consumers more satisfied with the product they came up with different products of Colgate Total such as Enamel Strength, Advanced Whitening, Advanced Clean, Clean Mint, etc. All of these are Colgate Total and work with the same intensions but with different tastes. The Colgate company is aware of their success and know that their consumers like their products so make ways for people to buy more by changing up the toothpaste a little but with more strength to clean your teeth. Colgate Total provides up to 12 hours of germ fighting protection so why wouldn't people be interested in this product. All of the advertising and TV commercials help the growth of each product sell and expand more because Colgate makes people want more clean and whiter teeth.

Week 1- History and mission statement

William Colgate (founder of Colgate) started his starch, soap and candle business on Dutch Street in New York City in 1806. He makes his way up with help from others and other products until he starts his first toothpaste in 1873.

History and mission statement

The founder of Colgate is William Colgate. His first distribution of toothpaste started in 1873 and it was in jars. The Colgate company has been around for more than 100 years.
Colgate Total is approved by the FDA in prevention of cavities, plaques and gingivitis. Colgate Total fights against all germs and can create a clean, fresh and whiter smile to your every day life.